A significant chapter of my career was spent playing a pivotal role in shaping the Investec brand. I worked at Switch from 2004 - 2007 during this time, I swiftly rose to the position of Design Lead on the Investec brand, overseeing the development of the Visual Identity. My responsibilities extended beyond brand evolution, encompassing internal campaigns, direct mail initiatives, product branding, and the orchestration of both internal and external events, as well as the design of branded interiors.
Upon founding Coppercoast in 2007, I maintained a strong collaboration with Investec while expanding our creative portfolio to include prominent institutions such as FNB, Nedbank, Deutsche Bank, Clientele, and Sasfin. Our work spanned diverse projects, from comprehensive brand development to the creation of impactful direct mail campaigns aimed at securing new investment portfolios.
In 2012, my wife Leoni and I established Designwov, a freelance/contract offering. Operating with a lean team of contract brand strategists and copywriters—we delivered top-tier creative services at a competitive price point. During this period, we excelled in conceptual direct mail campaigns, achieving notable success in attracting new personal investment portfolios.
To this day, I continue to collaborate with the same team, tapping into their expertise and resources when projects demand additional capacity.
