Logo Evolution
Role / Designer & Creative Director
Studio / Band
Brand evolutions often reveal themselves through challenges. In this case, it emerged from a signage brief. A&M needed help with new signage and found it challenging to achieve an established and professional brand appearance. We proposed the idea of a subtle evolution, and they agreed, as long as we didn't alter the core elements of their brand. So, the blue, wings, and uppercase lettering remained intact. The new logo underwent simplification, making it easier to apply and ultimately strengthening the brand's visual identity.
To clarify the brand's offerings, three wordmarks were created to communicate their key services: Collision Repairs, Paint Refinishing, and Motorhome Specialists.
