Logo and Packaging
Role / Designer & Creative Director
Studio / Band
Brew Day, a microbrewery situated in the sun-soaked suburb of Poraiti, Hawke's Bay, features a logo design that merges the symbols of a sun and a bottle cap. To optimise the utilisation of available resources, the logo was scaled up to fulfill the role of the primary label design, effectively serving dual purposes.
To infuse a sense of personality and authenticity, the label incorporates a handcrafted element. The brew variant and day are handwritten onto the label using a bold marker, resulting in a distinctive and artisanal aesthetic.
