Visual Identity — Creative Director/Designer
The new identity for GoodnessMe reflects the brand’s commitment to growing apples in a way that’s better for people and the planet. Rooted in sustainability, the visual language celebrates the care taken at every step, from reducing pesticide use to enhancing biodiversity in local orchards.
A fresh green palette highlights the connection to nature and an environmentally mindful approach. Friendly character illustrations add a light-hearted, human touch, reinforcing the core message: good for you, good for me, good for the planet.
