Packaging
Role / Concept and Design
Studio / Band
Radburnd Cellars produces premium wines that are sold directly to consumers. To enhance their customers' experience at every touchpoint, they needed a packaging design that not only looked great but also offered reliable protection for 6 bottles of wine during transit. Our objective was to create a design that achieved both of these goals.
The packaging for the 6-pack comprises two components. Firstly, there is an understated branded cardboard box featuring a perforated tab. Within this outer box lies the sleek black Radburnd branded packaging.
Inside the box, we've meticulously crafted a custom insert made from precisely cut layers of cardboard. This insert is designed to cradle the wine bottles with utmost precision, ensuring they are held securely in place throughout the shipping process, providing not only maximum protection but also eliminating any potential for movement.
